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DEPARTMENT 02 / IDENTITYCAMPAIGN & PRINT
The Graphic.
Visual identity that gives work a point of view, not just a layout.
SECTION / STYLE SIGNATUREGRAPHIC / 01
A /
TYPOGRAPHIC
Typographic
Type does the heavy lifting. Hierarchy is the system. Restraint is the discipline.
No work assigned to this section yet.
Practice
Identity · Editorial · Packaging · Environmental
Last 24 months
38 projects shipped
Lead
N. Pongsri, Design Director
Format
Studio + freelance network of 6
02 / Entry
Find your shape by problem.
G / HowGRAPHIC / HOW
The operating system.
i.
Audit
Every artifact, on a wall. Two days. We start by reading what's already there.
ii.
Vocabulary
Type, colour, voice, spatial logic. Decided before any layout opens.
iii.
System
Grids, components, rules. Built in Figma so it survives the handoff.
iv.
Handoff
Brand book + Figma library + a one-day training. Then we leave.
SECTION / BRIEFGRAPHIC / 07
07 — Begin
Let's give it shape.